Contributor Profile

Jasper Krog

Job TitleSenior Global Digital Innovation Manager

Company NameNivea/ Beiersdorf

About

For the last few years, Jasper has been leading the development of new consumer marketing trends, technologies, and disruptive business ideas at NIVEA. He works to identify, test and scale new relevant technologies such as Augmented Reality, Connected Packaging and AI to build a sustainable framework for the marketing communication of the future.

Conference Sessions

  • Immersive Technology: How Nivea is using AR to take consumer experience to the next level

    Thursday10:30 - 11:0003-Dec-2020
    Main Stage

    Topics will include: Understand NIVEA’s AR strategy and the idea behind it is Discover how AR is enriching the different fields of brand marketing and produc...

    • Language: English