Contributor Profile

Daniella Victoria Robbins

Job TitleExperiential Manager

Company NameBacardi Spain


Daniella Robbins joined the Bacardi family in 2017 as a Brand Home Manager. She is now Experiential Lead for Spain & Portugal of all portfolio brands including the world´s most prized rum BACARDÍ as well as renowned spirits MARTINI, Bombay Sapphire, Dewar´s, Grey Goose and Patrón. 

Daniella performs a wide variety of tasks from sponsorship deals, curating experiential activations to operationalizing brand plans. She also supports to brief and shape the amplification output in building brand desire. Daniella has worked 13+ years in events and retail marketing of the sports, music and food & drink sector including entertainment agency Vision Nine and brewer & pub operator McMullen & Sons in London. 

A bilingual BSc Honours sports graduate with a CIM diploma in Digital Media and Branding, who is committed to making a difference in Brand Communications and creating unexpected moments. Bacardi is more than work, a place where Daniella serves as a local advocate to drive sustainability within the business and with partners. It is also a place to express her love for music, dance and mixology in and out of the boardroom.


Conference Sessions

  • Building desire - Experiential Festival Activation CASA BACARDÍ

    Wednesday14:35 - 15:0502-Dec-2020
    Case Study Stage

    Topics will include: Offering the right drink to the right people at the right time The power of brand storytelling to actively and meaningfully engage the c...

    • Language: English