Contributor Profile

Anthony Duckworth

Job TitleDirector – International Experiential Marketing

Company NameAmerican Express, Global Commercial Services

About

Anthony leads the International Experiential Marketing Team at American Express, based in London. Anthony’s teams across EMEA, Asia Pacific & Latin America create remarkable in-person experiences to drive American Express brand consideration and advocacy. His team's curate experiences ranging from at-scale industry conferences & tradeshows, highly personalised customer experiences, client gifting programmes, interactive Pop-Up activations, flagship experiences & proprietary content events. 

With 13 years B2B Experiential Marketing experience in Financial Services & Professional Services based in Sydney, Melbourne & London, Anthony is passionate about the value of human to human experiences. His international team is reinventing the way American Express emotionally connects businesspeople to the global brand strategy...an approach once limited to B2C marketers. 

 

Conference Sessions

  • Demonstrating the Power of Experiential Marketing

    Wednesday11:30 - 12:0002-Dec-2020
    Main Stage

    Topics will include: Discussing some of American Express’ experiential projects and the rationale behind them Understanding how to use your customer insights...

    • Language: English