Contributor Profile

Arjoon Bose

Job TitleEurope-Australasia Head of Culture and Brand Experience

Company NameGeneral Mills


Arjoon Bose is the Europe-Australasia Head of Culture and Brand Experience at General Mills creating differential brand building playbooks and modern marketing approaches to drive cultural relevance for the portfolio of brands. Previous to this, he was the Marketing Head for Haagen-Dazs and Nature Valley for UK & Northern Europe and Marketing Head of New Ventures, Europe at General Mills delivering market-leading growth, new incubation models and leading award-winning campaigns and partnerships including championing influencer marketing. He spent his first 11 years working in marketing roles around the globe at L’Oreal followed with the next 5 years at General Mills and is passionate about remarkable modern magical marketing on purpose-led brands leveraging cultural forces.


Conference Sessions

  • Panel Discussion: Maintaining Your Brand’s Authenticity Online

    Wednesday12:05 - 12:5002-Dec-2020
    Main Stage

    Topics will include: Tips and tricks for amplifying your experiential marketing campaign on all available channels Delighting your customers by providing soc...

    • Language: English
  • Lockdown inspiration: Secret Sofa by Häagen-Dazs campaign

    Thursday14:30 - 15:0003-Dec-2020
    Case Study Stage

    How Häagen-Dazs and Secret Cinema created a cultural communal moment in the UK during lockdown with an award-winning virtual experience at home Deep dive int...

    • Language: English