Contributor Profile

Jeanette Asteborg

Job TitleMarketing Director

Company NameVolkswagen (Sweden)


With over 20 years in various management roles in media, sales, business development, marketing and communication, Jeanette Asteborg has a keen sense of what makes people tick – how to create a little space of your own in their hearts and minds. She believes that marketing is no longer about talking to people about you. It’s making people talk about you.

Conference Sessions

  • Secret car finding contest - The No Show Room

    Thursday13:40 - 14:1003-Dec-2020
    Case Study Stage

    Leveraging your data analytics and insights to understand your customers Having a more effective content by delivering personalised messages to your customer...

    • Language: English