Contributor Profile

Paul O'Neill

Job TitleVP of Creative Services

Company NameGuinness World Records


Paul has over 30 years of experience in live events, attractions and experiential marketing, covering creative direction, operations, writing, directing and producing.


He currently leads the creative division at Guinness World Records, working with commercial brands and their agencies to help create record-breaking campaigns for brand activation, product launches, customer engagement, attractions and team building.


He initially joined Guinness World Records 2008 to establish the company’s live events business which to date has attracted an audience of over 3 million people. During this time, he has turned record breaking into field marketing and experiential events across four continents; won an ICSC SOLAL Gold Award; produced a nationwide theatre tour and developed a range of new experiential products for corporate customers.


Paul is an experienced conference speaker and has delivered talks across Europe, the Middle East, Asia and the Americas.


Prior to joining Guinness World Records, Paul’s career included creative leadership roles for Thomson Holidays, MotivAction and Dubai’s Global Village.


Conference Sessions

  • Panel Discussion: Maintaining Your Brand’s Authenticity Online

    Wednesday12:05 - 12:5002-Dec-2020
    Main Stage

    Topics will include: Tips and tricks for amplifying your experiential marketing campaign on all available channels Delighting your customers by providing soc...

    • Language: English