Contributor Profile

Álvaro Ferrol

Job TitleSponsorships & CSR Manager

Company NameLiberty Seguros Europe


Álvaro joined Liberty Seguros Spain in 2016 and he has since developed CSR projects in the areas of ​​Road Safety, Environment and Disability support, as well as the different sponsorships for the group.

Álvaro has always worked close to the world of sponsorship, especially in the sports sector. His has worked in the USA for BRC Group (sports marketing company based in San Francisco) and Chivas USA (Major League Soccer team based in Los Angeles), as well as specific collaborations with NBA and MLB franchises. However, he has developed his professional career as sponsorship manager during his time at Kyocera Document Solutions Spain, where he spent more than 10 years.

Álvaro has a Law degree from the European University of Madrid and Master’s Degree in Sport Management & Business Administration from the University of San Francisco, as well as a Master in Sales, Distribution and Marketing of Operations from the EAE Business School.

Conference Sessions

  • Tackling the Importance of Purpose-Led Brand Messaging

    Thursday13:40 - 14:1003-Dec-2020
    Strategy Stage

    Topics will include: It’s all about authenticity, creating an authentic CSR Programme Choosing a partnership or a cause that feels right to the core of your ...

    • Language: English