Contributor Profile

Juli Ferré Nadal

Job TitlePrincipal

Company NameThinking Heads Sports

About

Juli Ferré Nadal, Sports Marketing @FCBarcelona, FIBA, ASMonaco, FIFA BS, Sponsorship expert, Principal at Thinking Heads Sports

After 15 years working for top properties in sport and entertainment, I have decided to set up my own business and bring my experience, network and working philosophy to the market.

My sponsorship experience started at Cirque du Soleil in 2005, and in 2007 I entered the sports industry through Beach Soccer. After a great period at FIBA in Switzerland, in May 2013 I entered the football world through FCBarcelona. This was not only a massive professional jump, but a dream come true. As Head of Global Partnerships I concluded agreements such as the front of jersey with Rakuten and the training kit with Beko. By the end of 2017 the opportunity came to join AS Monaco FC as Commercial Director, managing a team of 20 people with responsibility over all commercial revenue: Sponsorship, Ticketing, Hospitality, Merchandising plus Marketing. In May 2020, on the verge of an already very challenging decade, a new personal chapter starts.

Conference Sessions

  • Reaching fans with Experiential Sports Marketing

    Thursday16:10 - 16:4010-Dec-2020
    @ IBTM World Virtual

      Building a distinctive and exciting brand experience in the context of a sport event Establishing an emotional connection with fans and potential custome...

    • Language: English