Contributor Profile

Michael Buffham-Wade

Job TitleDirector of Membership

Company NameVirgin Red


Michael Buffham-Wade is Virgin’s Director of Membership responsible for customers across the Group’s loyalty membership initiatives globally. Michael started his career in television production working for the Australian Broadcasting Corporation, before moving into financial services marketing and customer strategy roles in general insurance, retail and private wealth banking, structured finance, and investment banking. His experience has always centred around research-based insights into customer needs and designing products and journey experiences to deepen customer relationships through communication, process engineering, digitisation and data.

Conference Sessions

  • Panel: Pivoting to digital: How to develop a unique brand experience and successfully build engagement

    Thursday11:50 - 12:3010-Dec-2020
    @ IBTM World Virtual

      Creative technologies that support marketers in connecting with consumers Get advice on creating lasting memorable experiences online, especially during ...

    • Language: English