Contributor Profile

Mario Vera

Job TitleVP of Global Marketing and Communication, Nescafe and Starbucks-at-home

Company NameNestlé

About

Of Mexican nationality, Mario began his career at Procter & Gamble Mexico where he held varios brand management roles in the Paper and Health Care categories. His last assignment in P&G was marketing director for Health Care in Latin America, based in Caracas, Venezuela. He later joined Coca-Cola as marketing director in Atlanta. Subsequently, he moved to Argentina to lead the carbonated soft drinks portfolio for the Latin America South Region, based in Buenos Aires.

He returned to Mexico to work for Nestlé where he managed the beverages category and the marketing services organization. He was later transferred to Vevey, Switzerland to hold a strategic position as AVP Global Communication. In that role he managed the global relationship with all creative and media agencies. In 2008 he again returned to his home country as general manger of the Coffee and Beverages business with a turnover of +800 mio USD. After managing the business for five years, he became the CMO and VP of Corporate Affairs for Nestlé Mexico.

Most recently, Mario works in the headquarters in Switzerland as Vice President of Global Communication for the Beverage Strategic Business Unit, managing NESCAFE and Starbucks-at-home brand.

Conference Sessions

  • Building the NESCAFE brand through a digital first campaign

    Thursday14:30 - 15:0003-Dec-2020
    Strategy Stage

      Insights into our social responsibility efforts and the farmers support initiative Lessons learnt from making the move from a traditional approach to a digit...

    • Language: English