Contributor Profile

Cat Leaver

Job TitleHead of Brand

Company NameVisitScotland



A marketing and strategy specialist, with a background in agency and running TEDxGlasgow, Cat is Head of Brand at VisitScotland. Responsible for the global brand and creative teams of VisitScotland and the ground-breaking pan-agency Brand Scotland initiative for Scotland, Cat works across national organisations to coordinate international marketing activity and pool talent, resource and expertise, in order to raise Scotland's profile and reputation on the world stage. This includes responsibility for managing brand image, leading the Scotland Is Now marketing platform, developing digital infrastructure and talent development. Cat is also non-executive director for digital academy CodeClan and sits on the Advisory Boards for Marketing Society Scotland and City Nation Place. 

Conference Sessions

  • Panel discussion: What to Expect from Experiential Marketing, the Next Level of Brand Experiences

    Thursday17:50 - 18:3010-Dec-2020
    @ IBTM World Virtual

      Topics will include: Our Forecast for 2021: What we’ve learnt this year and our thoughts on how to apply these lessons learnt in the coming year Maintai...

    • Language: English