Contributor Profile

Ana Isabel Jiménez-Zarco

Job TitlePhd, Associate Professor of Innovation and Marketing

Company NameOpen University Catalunya


Dra Ana Isabel Jiménez-Zarco, is associate Professor of Innovation and Marketing at Open University of Catalunya, and Part-Time professor at Marketing Department ICADE-Pontificia of Comillas University. She he has been visiting professor at different American and European Universities such as East Anglia and Brighton University.


As Senior Researcher at I2TIC her main areas of research lines are: entrepreneurship, value co-creation process, business and social innovation, brand image and identity and technology adaptation and diffusion processes. Since 2015 she  acts as evaluator at the  European Union Programme Marie Sklodowska-Curie Actions Innovative Training Networks‘ (H2020-MSCA-ITN), and since 2012 is also evaluator of the Spanish  National Assessment and Prospective (ANEP ) in the area of business innovation and social innovation. She is currently Associate editor of Frontiers in Psychology and Sustainability Journal.


Conference Sessions

  • Panel Discussion: Maintaining Your Brand’s Authenticity Online

    Thursday09:10 - 09:5010-Dec-2020
    @ IBTM World Virtual

      Topics will include: Tips and tricks for amplifying your experiential marketing campaign on all available channels Delighting your customers by providin...

    • Language: English
  • Panel discussion: What to Expect from Experiential Marketing, the Next Level of Brand Experiences

    Thursday17:50 - 18:3010-Dec-2020
    @ IBTM World Virtual

      Topics will include: Our Forecast for 2021: What we’ve learnt this year and our thoughts on how to apply these lessons learnt in the coming year Maintai...

    • Language: English