Measuring Success in Experiential Marketing: How to Achieve ROI

Measuring Success in Experiential Marketing: How to Achieve ROI

02-Dec-2020, 10:30 - 11:00

Main Stage
Language:
English

Topics will include:

  • Defining your clear goal for your experiential marketing campaign
  • Understanding new measurement tools and techniques to ensure you get additional budget for the next campaign
  • Moving your focus from ROI to ROE (Return on Experience) and its unique set of insights and data