Demonstrating the Power of Experiential Marketing

Demonstrating the Power of Experiential Marketing

02-Dec-2020, 11:30 - 12:00

Main Stage
Language:
English

Topics will include:

  • Discussing some of American Express’ experiential projects and the rationale behind them
  • Understanding how to use your customer insights to craft tailored memorable moments
  • Tips for putting experiential at the heart of your marketing strategy and strengthening your customers’ loyalty

Contributors

  • Anthony Duckworth

    Speaker

    Director – International Experiential Marketing

    American Express, Global Commercial Services

    Anthony leads the International Experiential Marketing Team at American Express, based in London. Anthony’s teams across EMEA, Asia Pacific & Latin...