Panel Discussion: Maintaining Your Brand’s Authenticity Online

Panel Discussion: Maintaining Your Brand’s Authenticity Online

02-Dec-2020, 12:05 - 12:50

Main Stage
Language:
English

Topics will include:

  • Tips and tricks for amplifying your experiential marketing campaign on all available channels
  • Delighting your customers by providing social-media worthy experiences that are genuine, useful and desirable
  • Winning social-media content through relationship-building with your audience

Contributors

  • Arjoon Bose

    Speaker

    Europe-Australasia Head of Culture and Brand Experience

    General Mills

    Arjoon Bose is the Europe-Australasia Head of Culture and Brand Experience at General Mills creating differential brand building playbooks and modern...

  • Cesar Alvarez

    Speaker

    VP Brand Experience, Luxury and Lifestyle

    Melia Hotels

  • Paul O'Neill

    Speaker

    VP of Creative Services

    Guinness World Records

    Paul has over 30 years of experience in live events, attractions and experiential marketing, covering creative direction, operations, writing,...

  • Donna Tipping

    Speaker

    Deputy Director Marketing and Brand

    The Stroke Association

    Donna has spent 20 years delivering impactful marketing and comms campaigns in the not-for-profit sector. Through strategic roles at RNIB and RNID...