Building desire - Experiential Festival Activation CASA BACARDÍ

Building desire - Experiential Festival Activation CASA BACARDÍ

02-Dec-2020, 14:45 - 15:15

Case Study Stage
Language:
English

Topics will include:

  • Offering the right drink to the right people at the right time
  • The power of brand storytelling to actively and meaningfully engage the consumers’ heart
  • Driving rum factors, best practices and results

 

Contributors

  • Daniella Victoria Robbins

    Speaker

    Experiential Manager

    Bacardi Iberia

    Daniella Robbins joined the Bacardi family in 2017 as a Brand Home Manager. She is now Experiential Lead for Spain & Portugal of all portfolio brands...