Retail Re-imagined: How IKEA reinvented the relationship between customers and retailers

Retail Re-imagined: How IKEA reinvented the relationship between customers and retailers

02-Dec-2020, 13:55 - 14:25

Case Study Stage
Language:
English

Topics will include:

  • Insights into how Ikea adapted to the new trends in society
  • Changes that Ikea Iberica implemented internally to respond to their customers’ needs 
  • Making feedback from customers more actionable and improving the way they experience the brand

Contributors

  • Ramon Ramos

    Speaker

    Expansion Leader

    IKEA Iberica

    Ramon has over 30 years of marketing experience. He spent 11 years working in Marketing for Kraft Foods, being responsible for different brands...