Building a unique engaging experience for every individual visitor and adapting to change

Building a unique engaging experience for every individual visitor and adapting to change

10-Dec-2020, 15:20 - 15:50

@ IBTM World Virtual
Language:
English
 

Topics will include:

  • Overview of how we adapt the overall experience to appeal to local audiences in very different spaces around the world
  • Measuring the ROI for Philips Global Customer Experience Centre and justifying the ongoing investment requirements to continuously refresh the experience  
  • Lessons learnt from COVID-19 and the need to go online
 

Contributors

  • Guy Lomas

    Speaker

    Head of Global Experience Marketing

    Philips

    An accomplished sales and marketing leader, Guy joined Philips in 2015 as Head of Global Experience Marketing. Responsible for strategic planning,...