Experiential Marketing and Gen Z: How to Attract and Engage with the Next Generation of Consumers

Experiential Marketing and Gen Z: How to Attract and Engage with the Next Generation of Consumers

02-Dec-2020, 14:35 - 15:05

Strategy Stage
Language:
English

Topics will include:

  • Quick recap of the main characteristics of the Gen Z crowd
  • Engaging your Gen Z audience without being intrusive or sales focused
  • Facilitating Gen Z’s interaction with brands in a tangible way, so they can share their experience online

 

Contributors

  • Luis Madureira

    Speaker

    Managing Partner and Chairman SCIP Portugal

    Uberbrands