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  • Keynote: Experience is the New Marketing

    Wednesday09:40 - 10:2502-Dec-2020
    Main Stage

    Topics include: Why experiential matters for marketers, more than ever! How to create world-class brand experiences – examples and best practices What’s nex...

    • Language: English

  • Experiential Marketing and Gen Z: How to Attract and Engage with the Next Generation of Consumers

    Wednesday14:45 - 15:1502-Dec-2020
    Strategy Stage

    Topics will include: Quick recap of the main characteristics of the Gen Z crowd Engaging your Gen Z audience without being intrusive or sales focused Facili...

    • Language: English

  • The Growing Importance of Experiential and its Role in the 2020-2025 Marketing Mix

    Thursday09:40 - 10:2503-Dec-2020
    Main Stage

    Topics will include: Keeping up with the consumers’ desire to want and need more Creating meaningful experiences in both traditional and non-traditional envi...

    • Language: English

  • Lockdown inspiration: Secret Sofa by Häagen-Dazs campaign

    Thursday14:30 - 15:0003-Dec-2020
    Case Study Stage

    How Häagen-Dazs and Secret Cinema created a cultural communal moment in the UK during lockdown with an award-winning virtual experience at home Deep dive int...

    • Language: English

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