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  • Keynote: Experience is the New Marketing

    Wednesday09:40 - 10:2502-Dec-2020
    Main Stage

    Topics include: Why experiential matters for marketers, more than ever! How to create world-class brand experiences – examples and best practices What’s nex...

    • Language: English

  • Measuring Success in Experiential Marketing: How to Achieve ROI

    Wednesday10:30 - 11:0002-Dec-2020
    Main Stage

    Topics will include: Defining your clear goal for your experiential marketing campaign Understanding new measurement tools and techniques to ensure you get a...

    • Language: English

  • Demonstrating the Power of Experiential Marketing

    Wednesday11:30 - 12:0002-Dec-2020
    Main Stage

    Topics will include: Discussing some of American Express’ experiential projects and the rationale behind them Understanding how to use your customer insights...

    • Language: English

  • Panel Discussion: Maintaining Your Brand’s Authenticity Online

    Wednesday12:05 - 12:5002-Dec-2020
    Main Stage

    Topics will include: Tips and tricks for amplifying your experiential marketing campaign on all available channels Delighting your customers by providing soc...

    • Language: English

  • Panel: Pivoting to digital: How to develop a unique brand experience and successfully build engagement

    Wednesday15:40 - 16:1502-Dec-2020
    Main Stage

    Creative technologies that support marketers in connecting with consumers Get advice on creating lasting memorable experiences online, especially during time...

    • Language: English

  • The Importance of Sustainability in your Strategy: How to Create an Impactful Sustainable Brand Experience

    Wednesday16:20 - 16:5002-Dec-2020
    Main Stage

    Topics will include: Understanding the meaning of sustainability in our industry Insights into how brands explore innovative solutions to help create a more ...

    • Language: English

  • Fireside Chat: Dealing With the Unexpected – What Happened When COVID-19 Put a Break on Everything at the Beginning of this Year?

    Wednesday16:55 - 17:2502-Dec-2020
    Main Stage

    Topics will include: The new ‘normal’, creating online experiences that make people feel as connected as in-person experiences Bringing all the important ele...

    • Language: English

  • The Growing Importance of Experiential and its Role in the 2020-2025 Marketing Mix

    Thursday09:40 - 10:2503-Dec-2020
    Main Stage

    Topics will include: Keeping up with the consumers’ desire to want and need more Creating meaningful experiences in both traditional and non-traditional envi...

    • Language: English

  • Immersive Technology: How Nivea is using AR to take consumer experience to the next level

    Thursday10:30 - 11:0003-Dec-2020
    Main Stage

    Topics will include: Understand NIVEA’s AR strategy and the idea behind it is Discover how AR is enriching the different fields of brand marketing and produc...

    • Language: English

  • Building a unique engaging experience for every individual visitor and adapting to change

    Thursday11:30 - 12:0003-Dec-2020
    Main Stage

    Topics will include: Overview of how we adapt the overall experience to appeal to local audiences in very different spaces around the world Measuring the ROI...

    • Language: English

  • Integrated Marketing: Bridging the Gap Between the Offline and Online Experience

    Thursday12:05 - 12:3503-Dec-2020
    Main Stage

    Topics will include: Translating the insights from the digital marketing team across all your marketing channels, including experiential Making interactions ...

    • Language: English

  • Stand out from the crowd - how creativity can give you competitive advantage

    Thursday14:25 - 14:5503-Dec-2020
    Main Stage

    What has the lockdown taught us about creativity and its future  Reacting to changing consumers needs and engaging with customers in more creative ways Tips...

    • Language: English

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