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  • Pitching Experiential to the Board: How to Measure and Communicate Success

    Wednesday13:55 - 14:2502-Dec-2020
    Strategy Stage

    Topics will include: Understanding the power of live experiences Effectively connecting with your target audience Generating trust and brand loyalty and inc...

    • Language: English

  • Experiential Marketing and Gen Z: How to Attract and Engage with the Next Generation of Consumers

    Wednesday14:45 - 15:1502-Dec-2020
    Strategy Stage

    Topics will include: Quick recap of the main characteristics of the Gen Z crowd Engaging your Gen Z audience without being intrusive or sales focused Facili...

    • Language: English

  • Tackling the Importance of Purpose-Led Brand Messaging

    Thursday13:40 - 14:1003-Dec-2020
    Strategy Stage

    Topics will include: It’s all about authenticity, creating an authentic CSR Programme Choosing a partnership or a cause that feels right to the core of your ...

    • Language: English

  • Building the NESCAFE brand through a digital first campaign

    Thursday14:30 - 15:0003-Dec-2020
    Strategy Stage

      Insights into our social responsibility efforts and the farmers support initiative Lessons learnt from making the move from a traditional approach to a digit...

    • Language: English

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