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  • Keynote: Experience is the New Marketing

    Wednesday09:40 - 10:2502-Dec-2020
    Main Stage

    Topics include: Why experiential matters for marketers, more than ever! How to create world-class brand experiences – examples and best practices What’s nex...

    • Language: English

  • Demonstrating the Power of Experiential Marketing

    Wednesday11:30 - 12:0002-Dec-2020
    Main Stage

    Topics will include: Discussing some of American Express’ experiential projects and the rationale behind them Understanding how to use your customer insights...

    • Language: English

  • Retail Re-imagined: How IKEA reinvented the relationship between customers and retailers

    Wednesday14:00 - 14:3002-Dec-2020
    Case Study Stage

    Topics will include: Insights into how Ikea adapted to the new trends in society Changes that Ikea Iberica implemented internally to respond to their custome...

    • Language: English

  • Experiential Marketing and Gen Z: How to Attract and Engage with the Next Generation of Consumers

    Wednesday14:35 - 15:0502-Dec-2020
    Strategy Stage

    Topics will include: Quick recap of the main characteristics of the Gen Z crowd Engaging your Gen Z audience without being intrusive or sales focused Facili...

    • Language: English

  • Building desire - Experiential Festival Activation CASA BACARDÍ

    Wednesday14:35 - 15:0502-Dec-2020
    Case Study Stage

    Topics will include: Offering the right drink to the right people at the right time The power of brand storytelling to actively and meaningfully engage the c...

    • Language: English

  • The Growing Importance of Experiential and its Role in the 2020-2025 Marketing Mix

    Thursday09:40 - 10:2503-Dec-2020
    Main Stage

    Topics will include: Keeping up with the consumers’ desire to want and need more Creating meaningful experiences in both traditional and non-traditional envi...

    • Language: English

  • Integrated Marketing: Bridging the Gap Between the Offline and Online Experience

    Thursday12:05 - 12:3503-Dec-2020
    Main Stage

    Topics will include: Translating the insights from the digital marketing team across all your marketing channels, including experiential Making interactions ...

    • Language: English

  • Tackling the Importance of Purpose-Led Brand Messaging

    Thursday13:50 - 14:2003-Dec-2020
    Strategy Stage

    Topics will include: It’s all about authenticity, creating an authentic CSR Programme Choosing a partnership or a cause that feels right to the core of your ...

    • Language: English

  • Stand out from the crowd - how creativity can give you competitive advantage

    Thursday14:25 - 14:5503-Dec-2020
    Main Stage

    What has the lockdown taught us about creativity and its future  Reacting to changing consumers needs and engaging with customers in more creative ways Tips...

    • Language: English

  • Reaching fans with Experiential Sports Marketing

    Thursday15:25 - 15:5503-Dec-2020
    Main Stage

    Building a distinctive and exciting brand experience in the context of a sport event Establishing an emotional connection with fans and potential customers ...

    • Language: English

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