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  • Panel Discussion: Maintaining Your Brand’s Authenticity Online

    Wednesday12:05 - 12:5002-Dec-2020
    Main Stage

    Topics will include: Tips and tricks for amplifying your experiential marketing campaign on all available channels Delighting your customers by providing soc...

    • Language: English

  • Retail Re-imagined: How IKEA reinvented the relationship between customers and retailers

    Wednesday14:00 - 14:3002-Dec-2020
    Case Study Stage

    Topics will include: Insights into how Ikea adapted to the new trends in society Changes that Ikea Iberica implemented internally to respond to their custome...

    • Language: English

  • Building a unique engaging experience for every individual visitor and adapting to change

    Thursday11:30 - 12:0003-Dec-2020
    Main Stage

    Topics will include: Overview of how we adapt the overall experience to appeal to local audiences in very different spaces around the world Measuring the ROI...

    • Language: English

  • Secret car finding contest - The No Show Room

    Thursday13:50 - 14:2003-Dec-2020
    Case Study Stage

    Leveraging your data analytics and insights to understand your customers Having a more effective content by delivering personalised messages to your customer...

    • Language: English

  • Reaching fans with Experiential Sports Marketing

    Thursday15:25 - 15:5503-Dec-2020
    Main Stage

    Building a distinctive and exciting brand experience in the context of a sport event Establishing an emotional connection with fans and potential customers ...

    • Language: English

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