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  • Measuring Success in Experiential Marketing: How to Achieve ROI

    Wednesday10:30 - 11:0002-Dec-2020
    Main Stage

    Topics will include: Defining your clear goal for your experiential marketing campaign Understanding new measurement tools and techniques to ensure you get a...

    • Language: English

  • Demonstrating the Power of Experiential Marketing

    Wednesday11:30 - 12:0002-Dec-2020
    Main Stage

    Topics will include: Discussing some of American Express’ experiential projects and the rationale behind them Understanding how to use your customer insights...

    • Language: English

  • The Importance of Sustainability in your Strategy: How to Create an Impactful Sustainable Brand Experience

    Wednesday16:25 - 16:5502-Dec-2020
    Main Stage

    Topics will include: Understanding the meaning of sustainability in our industry Insights into how brands explore innovative solutions to help create a more ...

    • Language: English

  • Tackling the Importance of Purpose-Led Brand Messaging

    Thursday13:40 - 14:1003-Dec-2020
    Strategy Stage

    Topics will include: It’s all about authenticity, creating an authentic CSR Programme Choosing a partnership or a cause that feels right to the core of your ...

    • Language: English

  • Building the NESCAFE brand through a digital first campaign

    Thursday14:30 - 15:0003-Dec-2020
    Strategy Stage

      Insights into our social responsibility efforts and the farmers support initiative Lessons learnt from making the move from a traditional approach to a digit...

    • Language: English

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