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  • Demonstrating the Power of Experiential Marketing

    Wednesday11:30 - 12:0002-Dec-2020
    Main Stage

    Topics will include: Discussing some of American Express’ experiential projects and the rationale behind them Understanding how to use your customer insights...

    • Language: English

  • Pitching Experiential to the Board: How to Measure and Communicate Success

    Wednesday14:00 - 14:3002-Dec-2020
    Strategy Stage

    Topics will include: Understanding the power of live experiences Effectively connecting with your target audience Generating trust and brand loyalty and inc...

    • Language: English

  • Experiential Marketing and Gen Z: How to Attract and Engage with the Next Generation of Consumers

    Wednesday14:35 - 15:0502-Dec-2020
    Strategy Stage

    Topics will include: Quick recap of the main characteristics of the Gen Z crowd Engaging your Gen Z audience without being intrusive or sales focused Facili...

    • Language: English

  • Fireside Chat: Dealing With the Unexpected – What Happened When COVID-19 Put a Break on Everything at the Beginning of this Year?

    Wednesday16:55 - 17:2502-Dec-2020
    Main Stage

    Topics will include: The new ‘normal’, creating online experiences that make people feel as connected as in-person experiences Bringing all the important ele...

    • Language: English

  • The Growing Importance of Experiential and its Role in the 2020-2025 Marketing Mix

    Thursday09:40 - 10:2503-Dec-2020
    Main Stage

    Topics will include: Keeping up with the consumers’ desire to want and need more Creating meaningful experiences in both traditional and non-traditional envi...

    • Language: English

  • Tackling the Importance of Purpose-Led Brand Messaging

    Thursday13:50 - 14:2003-Dec-2020
    Strategy Stage

    Topics will include: It’s all about authenticity, creating an authentic CSR Programme Choosing a partnership or a cause that feels right to the core of your ...

    • Language: English

  • Achieving Experiential Effectiveness on a Small Budget

    Thursday14:25 - 14:5503-Dec-2020
    Strategy Stage

    Topics will include: How not to spend much for maximum impact Delivering events with a story The value of smaller events or events within events

    • Language: English

  • Panel discussion: What to Expect from Experiential Marketing, the Next Level of Brand Experiences

    Thursday16:00 - 16:4503-Dec-2020
    Main Stage

    Topics will include: Our Forecast for 2021: What we’ve learnt this year and our thoughts on how to apply these lessons learnt in the coming year Maintaining ...

    • Language: English

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