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  • Panel Discussion: Maintaining Your Brand’s Authenticity Online

    Wednesday12:05 - 12:5002-Dec-2020
    Main Stage

    Topics will include: Tips and tricks for amplifying your experiential marketing campaign on all available channels Delighting your customers by providing soc...

    • Language: English

  • Retail Re-imagined: How IKEA reinvented the relationship between customers and retailers

    Wednesday13:55 - 14:2502-Dec-2020
    Case Study Stage

    Topics will include: Insights into how Ikea adapted to the new trends in society Changes that Ikea Iberica implemented internally to respond to their custome...

    • Language: English

  • Fireside Chat: Dealing With the Unexpected – What Happened When COVID-19 Put a Break on Everything at the Beginning of this Year?

    Wednesday17:00 - 17:3002-Dec-2020
    Main Stage

    Topics will include: The new ‘normal’, creating online experiences that make people feel as connected as in-person experiences Bringing all the important ele...

    • Language: English

  • Immersive Technology: How Nivea is using AR to take consumer experience to the next level

    Thursday10:30 - 11:0003-Dec-2020
    Main Stage

    Topics will include: Understand NIVEA’s AR strategy and the idea behind it is Discover how AR is enriching the different fields of brand marketing and produc...

    • Language: English

  • Building a unique engaging experience for every individual visitor and adapting to change

    Thursday11:30 - 12:0003-Dec-2020
    Main Stage

    Topics will include: Overview of how we adapt the overall experience to appeal to local audiences in very different spaces around the world Measuring the ROI...

    • Language: English

  • Integrated Marketing: Bridging the Gap Between the Offline and Online Experience

    Thursday12:05 - 12:3503-Dec-2020
    Main Stage

    Topics will include: Translating the insights from the digital marketing team across all your marketing channels, including experiential Making interactions ...

    • Language: English

  • Secret car finding contest - The No Show Room

    Thursday13:40 - 14:1003-Dec-2020
    Case Study Stage

    Leveraging your data analytics and insights to understand your customers Having a more effective content by delivering personalised messages to your customer...

    • Language: English

  • Lockdown inspiration: Secret Sofa by Häagen-Dazs campaign

    Thursday14:30 - 15:0003-Dec-2020
    Case Study Stage

    How Häagen-Dazs and Secret Cinema created a cultural communal moment in the UK during lockdown with an award-winning virtual experience at home Deep dive int...

    • Language: English

  • Reaching fans with Experiential Sports Marketing

    Thursday15:30 - 16:0003-Dec-2020
    Main Stage

    Building a distinctive and exciting brand experience in the context of a sport event Establishing an emotional connection with fans and potential customers ...

    • Language: English

  • Closing Keynote - FIFA Fan Fest™

    Thursday16:55 - 17:2503-Dec-2020
    Main Stage

    FIFA tells all about the new strategy for its most important experiential platform, the FIFA Fan Fest™.

    • Language: English

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