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  • Building desire - Experiential Festival Activation CASA BACARDÍ

    Wednesday14:35 - 15:0502-Dec-2020
    Case Study Stage

    Topics will include: Offering the right drink to the right people at the right time The power of brand storytelling to actively and meaningfully engage the c...

    • Language: English

  • Building a unique engaging experience for every individual visitor and adapting to change

    Thursday11:30 - 12:0003-Dec-2020
    Main Stage

    Topics will include: Overview of how we adapt the overall experience to appeal to local audiences in very different spaces around the world Measuring the ROI...

    • Language: English

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