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  • Keynote: Experience is the New Marketing

    Wednesday09:40 - 10:2502-Dec-2020
    Main Stage

    Topics include: Why experiential matters for marketers, more than ever! How to create world-class brand experiences – examples and best practices What’s nex...

    • Language: English

  • Measuring Success in Experiential Marketing: How to Achieve ROI

    Wednesday10:30 - 11:0002-Dec-2020
    Main Stage

    Topics will include: Defining your clear goal for your experiential marketing campaign Understanding new measurement tools and techniques to ensure you get a...

    • Language: English

  • Demonstrating the Power of Experiential Marketing

    Wednesday11:30 - 12:0002-Dec-2020
    Main Stage

    Topics will include: Discussing some of American Express’ experiential projects and the rationale behind them Understanding how to use your customer insights...

    • Language: English

  • Panel Discussion: Maintaining Your Brand’s Authenticity Online

    Wednesday12:05 - 12:5002-Dec-2020
    Main Stage

    Topics will include: Tips and tricks for amplifying your experiential marketing campaign on all available channels Delighting your customers by providing soc...

    • Language: English

  • Retail Re-imagined: How IKEA reinvented the relationship between customers and retailers

    Wednesday13:55 - 14:2502-Dec-2020
    Case Study Stage

    Topics will include: Insights into how Ikea adapted to the new trends in society Changes that Ikea Iberica implemented internally to respond to their custome...

    • Language: English

  • Pitching Experiential to the Board: How to Measure and Communicate Success

    Wednesday13:55 - 14:2502-Dec-2020
    Strategy Stage

    Topics will include: Understanding the power of live experiences Effectively connecting with your target audience Generating trust and brand loyalty and inc...

    • Language: English

  • Experiential Marketing and Gen Z: How to Attract and Engage with the Next Generation of Consumers

    Wednesday14:45 - 15:1502-Dec-2020
    Strategy Stage

    Topics will include: Quick recap of the main characteristics of the Gen Z crowd Engaging your Gen Z audience without being intrusive or sales focused Facili...

    • Language: English

  • Building desire - Experiential Festival Activation CASA BACARDÍ

    Wednesday14:45 - 15:1502-Dec-2020
    Case Study Stage

    Topics will include: Offering the right drink to the right people at the right time The power of brand storytelling to actively and meaningfully engage the c...

    • Language: English

  • Panel: Pivoting to digital: How to develop a unique brand experience and successfully build engagement

    Wednesday15:45 - 16:2002-Dec-2020
    Main Stage

    Creative technologies that support marketers in connecting with consumers Get advice on creating lasting memorable experiences online, especially during time...

    • Language: English

  • The Importance of Sustainability in your Strategy: How to Create an Impactful Sustainable Brand Experience

    Wednesday16:25 - 16:5502-Dec-2020
    Main Stage

    Topics will include: Understanding the meaning of sustainability in our industry Insights into how brands explore innovative solutions to help create a more ...

    • Language: English

  • Fireside Chat: Dealing With the Unexpected – What Happened When COVID-19 Put a Break on Everything at the Beginning of this Year?

    Wednesday17:00 - 17:3002-Dec-2020
    Main Stage

    Topics will include: The new ‘normal’, creating online experiences that make people feel as connected as in-person experiences Bringing all the important ele...

    • Language: English

  • The Growing Importance of Experiential and its Role in the 2020-2025 Marketing Mix

    Thursday09:40 - 10:2503-Dec-2020
    Main Stage

    Topics will include: Keeping up with the consumers’ desire to want and need more Creating meaningful experiences in both traditional and non-traditional envi...

    • Language: English

  • Immersive Technology: How Nivea is using AR to take consumer experience to the next level

    Thursday10:30 - 11:0003-Dec-2020
    Main Stage

    Topics will include: Understand NIVEA’s AR strategy and the idea behind it is Discover how AR is enriching the different fields of brand marketing and produc...

    • Language: English

  • Building a unique engaging experience for every individual visitor and adapting to change

    Thursday11:30 - 12:0003-Dec-2020
    Main Stage

    Topics will include: Overview of how we adapt the overall experience to appeal to local audiences in very different spaces around the world Measuring the ROI...

    • Language: English

  • Integrated Marketing: Bridging the Gap Between the Offline and Online Experience

    Thursday12:05 - 12:3503-Dec-2020
    Main Stage

    Topics will include: Translating the insights from the digital marketing team across all your marketing channels, including experiential Making interactions ...

    • Language: English

  • Secret car finding contest - The No Show Room

    Thursday13:40 - 14:1003-Dec-2020
    Case Study Stage

    Leveraging your data analytics and insights to understand your customers Having a more effective content by delivering personalised messages to your customer...

    • Language: English

  • Tackling the Importance of Purpose-Led Brand Messaging

    Thursday13:40 - 14:1003-Dec-2020
    Strategy Stage

    Topics will include: It’s all about authenticity, creating an authentic CSR Programme Choosing a partnership or a cause that feels right to the core of your ...

    • Language: English

  • Lockdown inspiration: Secret Sofa by Häagen-Dazs campaign

    Thursday14:30 - 15:0003-Dec-2020
    Case Study Stage

    How Häagen-Dazs and Secret Cinema created a cultural communal moment in the UK during lockdown with an award-winning virtual experience at home Deep dive int...

    • Language: English

  • Building the NESCAFE brand through a digital first campaign

    Thursday14:30 - 15:0003-Dec-2020
    Strategy Stage

      Insights into our social responsibility efforts and the farmers support initiative Lessons learnt from making the move from a traditional approach to a digit...

    • Language: English

  • Reaching fans with Experiential Sports Marketing

    Thursday15:30 - 16:0003-Dec-2020
    Main Stage

    Building a distinctive and exciting brand experience in the context of a sport event Establishing an emotional connection with fans and potential customers ...

    • Language: English

  • Panel discussion: What to Expect from Experiential Marketing, the Next Level of Brand Experiences

    Thursday16:05 - 16:5003-Dec-2020
    Main Stage

    Topics will include: Our Forecast for 2021: What we’ve learnt this year and our thoughts on how to apply these lessons learnt in the coming year Maintaining ...

    • Language: English

  • Closing Keynote - FIFA Fan Fest™

    Thursday16:55 - 17:2503-Dec-2020
    Main Stage

    FIFA tells all about the new strategy for its most important experiential platform, the FIFA Fan Fest™.

    • Language: English

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