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  • Immersive Technology: How Nivea is using AR to take consumer experience to the next level

    Thursday10:30 - 11:0003-Dec-2020
    Main Stage

    Topics will include: Understand NIVEA’s AR strategy and the idea behind it is Discover how AR is enriching the different fields of brand marketing and produc...

    • Language: English

  • Building a unique engaging experience for every individual visitor and adapting to change

    Thursday11:30 - 12:0003-Dec-2020
    Main Stage

    Topics will include: Overview of how we adapt the overall experience to appeal to local audiences in very different spaces around the world Measuring the ROI...

    • Language: English

  • Integrated Marketing: Bridging the Gap Between the Offline and Online Experience

    Thursday12:05 - 12:3503-Dec-2020
    Main Stage

    Topics will include: Translating the insights from the digital marketing team across all your marketing channels, including experiential Making interactions ...

    • Language: English

  • Secret car finding contest - The No Show Room

    Thursday13:40 - 14:1003-Dec-2020
    Case Study Stage

    Leveraging your data analytics and insights to understand your customers Having a more effective content by delivering personalised messages to your customer...

    • Language: English

  • Tackling the Importance of Purpose-Led Brand Messaging

    Thursday13:40 - 14:1003-Dec-2020
    Strategy Stage

    Topics will include: It’s all about authenticity, creating an authentic CSR Programme Choosing a partnership or a cause that feels right to the core of your ...

    • Language: English

  • Lockdown inspiration: Secret Sofa by Häagen-Dazs campaign

    Thursday14:30 - 15:0003-Dec-2020
    Case Study Stage

    How Häagen-Dazs and Secret Cinema created a cultural communal moment in the UK during lockdown with an award-winning virtual experience at home Deep dive int...

    • Language: English

  • Building the NESCAFE brand through a digital first campaign

    Thursday14:30 - 15:0003-Dec-2020
    Strategy Stage

      Insights into our social responsibility efforts and the farmers support initiative Lessons learnt from making the move from a traditional approach to a digit...

    • Language: English

  • Reaching fans with Experiential Sports Marketing

    Thursday15:30 - 16:0003-Dec-2020
    Main Stage

    Building a distinctive and exciting brand experience in the context of a sport event Establishing an emotional connection with fans and potential customers ...

    • Language: English

  • Panel discussion: What to Expect from Experiential Marketing, the Next Level of Brand Experiences

    Thursday16:05 - 16:5003-Dec-2020
    Main Stage

    Topics will include: Our Forecast for 2021: What we’ve learnt this year and our thoughts on how to apply these lessons learnt in the coming year Maintaining ...

    • Language: English

  • Closing Keynote - FIFA Fan Fest™

    Thursday16:55 - 17:2503-Dec-2020
    Main Stage

    FIFA tells all about the new strategy for its most important experiential platform, the FIFA Fan Fest™.

    • Language: English

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